Mcdonald’s
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News
Larry Light, Marketer Behind Revival of McDonald’s, Dies at 83
A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to…
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News
George Cohon, Who Brought Big Macs to Moscow, Dies at 86
He was chairman of McDonald’s in Canada and in Russia, where he opened the chain’s first restaurant in 1990, engaging…
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Magazine
At McDonald’s, a Growing Appetite for Fashion
Jeremy Scott had just started interviewing for the job of creative director at Moschino when he had an epiphany of…